When it comes to creating a brand from scratch, you often need to understand the overall look and feel you want your customers to have. This is often achieved by creating a moodboard focusing on the cohesive brand you are looking to establish from fonts and graphics to colors and imagery that you want to evoke for your ideal customer. Setting the tone is easily established with the dos and dont's upfront.
The best way to kick off any designing of a brand is with a mood board. Something I do with my clients no matter how big or small the project is. By establishing a mood board, you will help your designer understand how you want to be perceived. Are you all about bows and pearls or more of a natural gal?
What is a Moodboard?
A moodboard is a combination of colors, photography, images, graphics, and textures that you would like to use to draw inspiration for your brand. It clarifies WHAT you are and what you're NOT.
Why is it important?
A moodboard is the diving board of your brand pool. It springs you {+your designer} in the right direction of how you want to be perceived. It helps create a cohesive brand and keeps you in line with any future design work.
Above you can see the moodboard that I put together for my personal running blog, runfastbebrave.com. I knew that this was something that I wanted to create a athletic but fun brand around. I am often in a ponytail or braid and that can easily be seen in the runner graphic in the bottom right.
It is important to realize that sometimes the imagery is there for a color combination not just the literal photo (like the lime photo). I loved the striking bright lime against the more muted mint background to create the basis of my color palette.
Now that you know a little more about moodboards + why they're important, we can jump right off the diving board and make you one in the next post!
Happy Designing!
B
Having an unconventional high school experience (Art School kid here!) has defined Becca into the creative that she is today.
With degrees in Fashion Merchandising + Luxury Management, Becca understands what branding means to heritage brands (think Givenchy + Moet) and how those attributes can be applied to your business. Let's Work Together!
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